Traci Wicks
Marketer. Strategist. Creative Leader.
Ideas that inspire. Insights that convert. Execution that delivers.
Brands aren’t just built — they’re felt. Throughout my career, I’ve created identities, strategies, and integrated campaigns that connect deeply and drive measurable growth—from increasing qualified leads by 30% and site traffic by 50% year over year, to elevating brand awareness through multi-platform streaming and television campaigns.
What drives me: Captivated by big-game commercials from an early age, I pursued a degree in advertising and built a career in marketing—advancing through roles that sharpened my expertise in strategy, design, and brand growth. I thrive at the intersection of strategy, storytelling, and data, creating campaigns that connect both rationally and emotionally. By blending creativity with insight, I turn bold ideas into outcomes you can measure—stronger SEO performance, increased engagement, and marketing investments that deliver higher ROI while reducing overall spend. Whether guiding vision or working hands-on, I bring a passion for design that makes identities unforgettable.
My leadership style: I believe great creative leadership balances vision with craft. I shape big-picture direction while staying engaged in the design process—especially logos and identity work, where every detail tells a story. I partner closely with executives, agencies, and cross-functional teams to ensure ideas translate seamlessly from concept to execution—on time, on brand, and on strategy.
Now, I’m ready to bring that momentum into executive creative leadership—Marketing Director, Creative Director, or VP of Marketing—where vision, storytelling, and strategy collide to create work that leaves a lasting mark.
Marketing that makes people stop, look, and remember.
What I've Created
What I've Done
Strategic Marketing Leader | Creative Storyteller | Growth Driver
Transforming potential into brands people remember — and results leaders can measure.
As a proven marketing leader with experience spanning healthcare and public-sector brands, I drive growth through strategy, design, and data. I build campaigns that elevate brand presence and deliver measurable results, with expertise across brand management, digital strategy, creative direction, and integrated marketing. My work spans traditional channels like print, direct mail, and cable television, as well as modern digital platforms including email, streaming, social, and web.
Selected Results:
- 30% increase in qualified leads through SEO optimization and data-driven digital strategy
- 50% year-over-year growth in website traffic following a full-scale brand and UX redesign
- 10% reduction in annual marketing spend while increasing campaign ROI and multi-channel impact
I’m passionate about turning insights into ideas that drive action and strengthen brand equity. With a track record of leading initiatives from concept to completion, I bring both big-picture vision and hands-on execution to every project—ensuring creative work performs as powerfully as it looks.
If you’re seeking a marketing leader who blends fresh perspective with measurable impact, let’s connect to explore how I can help elevate your team’s success.
Fun fact: Early in my career, I navigated the whirlwind of public relations as an intern with The Jerry Springer Show—sharpening crisis-management instincts and creative problem-solving skills that continue to shape my leadership today.
Resume
